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LASTEST INDUSTRY INSIGHTS

All tips and tatics you need to grow sales!

Insights that drive sales

Every cart tells a story—and the smartest stores know how to shape the ending. We dive into the psychology, strategy, and subtle art of increasing sales without sacrificing experience. We discover the insights that help you turn browsers into buyers, and small carts into big wins.

Latest Articles

Essential Website Design Tips for Ecommerce Stores

Essential Website Design Tips for Ecommerce Stores

Learn website design tips for how to make a site that boosts conversions, builds trust in your brand, and is literally (and figuratively) easy on the eyes. In 2014, I...

Managing eCommerce Returns on Shopify UK

Managing eCommerce Returns on Shopify UK

Managing ecommerce returns on Shopify UK effectively is key to running a successful online store. This article provides practical steps and strategies to handle returns smoothly, comply with UK regulations, and use...

Why You Need an Order Cancellation Policy

Why You Need an Order Cancellation Policy

Every business faces order cancellations. A solid order cancellation policy is essential. It safeguards your revenue, fosters customer trust, and streamlines your operations. In this article, we’ll explore why you...

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Navigating the Wave: The Bracketing Impact on Swimwear Industr...

The swimwear industry faces distinct challenges due to bracketing—a consumer behavior where multiple sizes or styles are ordered with the intent to return non-fitting items. This practice, while seemingly benign,...

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10 Incredible Woman-Owned Shopify Businesses: Celebrating Wome...

Interested in how woman entrepreneurs are excelling with their Shopify businesses? Our focused look at woman-owned Shopify businesses unveils the tenacity, innovation, and impact of these industry pioneers. Learn about...

Top Budgeting Strategies for Business Growth: A Smart Spending Guide

Top Budgeting Strategies for Business Growth: A Smart Spending...

How can budgeting strategies for business growth accelerate your business? In the fast-paced world of e-commerce, the key to expansion is not just earning more, but spending smarter. This article...

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How To Send Test Email - Klaviyo

This is an important process to understand if you are looking to improve your email marketing strategy or email campaigns.  Sending test emails allows you to check the formatting of...

9 Underused Strategies To Maximize First-Time Customer LTV

9 Underused Strategies To Maximize First-Time Customer LTV

Much of the specialized engagement tactics for first-time shoppers stops the moment they hit checkout. Which, on paper, makes some kind of sense: Most brands generally need to do some...

Can You Forecast Demand? Predict Trends & Seasonality

Can You Forecast Demand? Predict Trends & Seasonality

What is demand forecasting? Demand forecasting refers to the process of predicting customer demand over a specific period using historical data and other analytical information to get highly accurate estimates....

Instagram Growth Guide For Businesses

Instagram Growth Guide For Businesses

Instagram Growth Guide For Businesses Instagram is one of the most popular and highly used social media platforms around, with roughly one billion active users every single month. With that...

SEO and Content: The Different Ways Content Is Important in SEO

SEO and Content: The Different Ways Content Is Important in SEO

SEO and Content: The Different Ways Content Is Important in SEO SEO and content go hand in hand. But have you ever stopped, paused, refused to take the statement that...

GOOGLE ANALYTICS 4: WHAT YOU NEED TO KNOW

GOOGLE ANALYTICS 4: WHAT YOU NEED TO KNOW

QUICK SUMMARY The news that Universal Analytics is going away is indeed factual. This means that we will eventually have to switch to Google Analytics 4. Here are the biggest...